Activation & Pull-Through Solutions
Motivation Activation Playbook
In life sciences, where performance is mission-critical and field dynamics are complex, frontline leaders play a pivotal role in driving engagement. As the first phase of the Motivation Activation Plan, the Manager Playbook series empowers managers with evidenced-based strategies to unlock what truly drives their teams.
Each of the playbooks is centered around a core intrinsic motivator—such as Recognition, Influence, or Learning—and provides practical guidance, coaching tips, and ready-to-use tools tailored to the realities of commercial life sciences teams. Whether leading a field sales force, MSL team, or cross-functional group, managers gain actionable insights to drive alignment, boost productivity, and foster a culture where people bring their best—because they’re motivated to.
These playbooks aren’t just guides—they’re a catalyst for building high-performing, intrinsically engaged teams in one of the most demanding industries in the world.
Leadership Launchpad Series
Coaching Managers to Motivate with Purpose
In the fast-paced world of life sciences, where field leaders are under pressure to drive engagement, retention, and results, traditional training often falls short. Leadership Launchpad is a next-generation coaching program designed specifically for commercial and cross-functional managers—equipping them to tap into the power of intrinsic motivation and turn insight into measurable performance.
Rooted in behavioral science and built for the unique demands of pharma and biotech, this program delivers real-time, real-world leadership activation. Managers gain a practical toolkit of motivational strategies—each tailored to high-impact drivers like recognition, influence, autonomy, and learning—and learn to apply them in their daily coaching and communications.
The results speak for themselves:
- Organizations using Leadership Launchpad have seen 20% increases in field force engagement scores within the first 90 days.
- Teams led by Launchpad-trained managers report a 2.5x improvement in rep retention over 12 months.
- One enterprise commercial leader noted, “For the first time, our managers aren’t guessing—they know exactly how to motivate each individual on their team, and it’s transforming our results.”
Whether launching a new therapy, rebuilding field momentum, or developing your next generation of leaders, Leadership Launchpad empowers managers to lead with purpose, coach with precision, and ignite performance that lasts.
Motivation Masterclass
Fueling Commercial Excellence in Life Sciences
The Motivation Masterclass is a series of three 60-minute, high-impact virtual sessions led by our founder and Head of Motivation Science, Matt Johnson.
Designed specifically for commercial teams in Life Sciences, each session blends cutting-edge motivation science with industry-relevant insights to help your people think differently, act decisively, and perform at their peak. This isn’t just a training—it’s a transformation. Through dynamic, interactive sessions, your team will uncover the intrinsic drivers behind high performance and learn actionable strategies to apply motivation science across field sales, marketing, and market access functions.
Whether you’re launching a new product, building a high-performing team, or trying to re-energize a mature brand, the Motivation Masterclass equips your organization with the tools to unlock energy, engagement, and execution at scale.
Drive deeper connection. Elevate commercial impact.
Make motivation your competitive advantage.
